Midge & Co is the Way to Go

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When it comes to real estate in the Houghton Lake area Midge & Co has truly become the household name! With so much information readily available online, clients sometimes are often asking, “Why should we hire a real estate agent?” They wonder if they couldn’t buy or sell a home through the Internet or through regular marketing and advertising channels without representation, without a a real estate agent. I always tell them that you can but the results will not be the same, Some sellers will do OK, but many don’t. Good agents are not just messengers, delivering buyer’s offers to sellers and vice versa. So in case others were wondering as well, here are some reasons why Midge & Co is the way to go!!

Education, Experience & Neighborhood Knowledge

We’re all looking for more precious time in our lives, aren’t we? Hiring a rockstar agent from Midge & Co gives means that you do not have to know real estate inside & out because they will take care of that for you. Why not hire a person with more education and experience than you? In addition to being real estate experts out agents are also experts on the area as well. Having an agent that is familiar with the area only ensures that they know where to find exactly what you are looking for! It also means they can identify comparable sales and hand these facts to you, and point you in the direction where you can find more data on schools, crime or demographics.

Price Guidance

Its a common belief that agents select the listings prices for the sellers. Contrary to belief that is not the case. Agents help guide sellers to make the right choice for their situation. Selling agents help clients analyze all of the data and choose a price. Once the seller chooses a price the agent then will devise a negotiation strategy based on market supply, demand and conditions. It’s more than just living in the area and having the numbers!Pricing and selling a lot of houses in the Houghton Lake & Higgins Lake area and finding answers to all the questions that have popped up during the selling process, is how Midge & Co has earned the local expert title.

Innovative Marketing & Professional Networking

At Midge & Co we work with professionals, many of whom provide services that you will need to buy or sell, on a daily basis. We have developed relationships with these companies and know which vendors have a reputation for efficiency, competency and competitive pricing. We provide every one of our clients a list of references with whom we have worked and provide background information so that you can make an informed decision.

When you choose Midge & Co to sell your home you are investing in have an internet strategy to promote the sale of your home. 92% of buyers search online for a home online and Midge & Co is dominating the online market with online advertising, Facebook marketing, email marketing & more. When you list with us you also gain access to our potential buyers that we already know are looking to buy! We take & display photos of your home on our web sites and present a 360-degree video walk through tour. Every virtual tour video posted to YouTube! Listings with virtual tours are at least 6 times more likely to be shown to potential buyers.

Our blog allows us to show off our expertise as an in Houghton Lake & Higgins Lake Real Estate. In 2017 we will be adding helpful, targeted, & informative blog posts. Beyond explaining basic real estate concepts, we’ll bring information about the local community.


Currently Midge & Co is ranked #1 in the MLS for the Houghton Lake area and sold an impressive 26 million in our first year! We are looking forward to an even bigger 2nd year and we are off to a great start with all of our agents are currently ranking in the top 25 for individual MLS rankings. As a whole Midge & Co is currently ranked 3rd on our MLS covering 3 areas.

We know you do not want to hire a novice, this is especially true in high stakes transactions, which buying or selling a home certainly counts as. You can trust that when it comes to choosing a real estate agent, Midge & Co is the way to go! We know real estate is not a 9-5 job… Midge & Co is here when you need us to ensure that you get the service and guidance you deserve when you’ve got a real estate need.

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