Experience the Midge & Co Difference

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A Service That Sells!

As Top-Performing #RealEstate professionals, we have extensive knowledge of our communities, present market conditions and the most effective way to fulfill all your real estate needs. We guarantee our clients that we will work hard, to find them the very best real estate opportunity available. Midge & Co #agents are better equipped to set the right price for the homes they list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That experience and education also mean they are better qualified to find the right home for any buyer. Agent/Client relationships are among our top priorities. We make a commitment to contact our clients regularly & let them know the status of their home buying or selling experience and assure them of our continuous work and efforts on their behalf.

In addition to our expert #realtors, Midge & Co offers top of the line services to our clients!

  • Midge & Co Ranked 2018 TOP Performing Agency
  • 40 Million SOLD in 2018
  • We are a TEAM, all Agents work TOGETHER
  • Phenomenal Closing Coordinator
  • Over 50% of Sales are Sold In-House
  • Individualized Marketing Plan
  • Expert In-House Marketing Team
  • Listings Advertised on Over 50 Websites
  • Internet Marketing that far exceeds the local competition
  • Drone Photography for Lakefronts & Properties w/Acreage
  • Free Comparative Market Analysis & Home Valuations
  • Local Expert, Dedicated Agents Available 24/7

Expert Seller Guides emailed to you absolutely FREE! To receive a copy of our Sellers guide CLICK HERE!

Why is it so important to have your home listed with the best?

When a homeowner decides to sell their house, they obviously want the best possible price with the least amount of hassle and they would like it sold quickly. In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchaser’s behavior during the home buying process. According to the National Association of Realtors’ latest Profile of Home Buyers & Sellers, the percentage of buyers who used the internet in their home search increased to 94%.

However, the report also revealed that 96% of buyers that used the internet when searching for a home purchased their home through either a real estate agent/broker. Only 2% purchased their home directly from a seller whom the buyer didn’t know.

In 2018 Midge & Co topped the charts in Home Sales with 40 Million in sales ranking us 1st in our division! Our energy, enthusiasm, market knowledge, and innovative marketing techniques set us apart from the rest and ensure your experience with us to be one you’ll tell your friends and family about!

What will our Agents do for you?

Agents take the guesswork out of how to best sell your home and generate the best possible MLS (multiple listing services) for viewing. Expertly written sales copy is used for listing description and all sale ads. Photography inside and outside of the property is key for all listings, the more you have the better off you are!

Each listing with Midge & Co is given carefully considered expert advice on Suggested List Price. Current market analysis is always the key to developing your asking price and our agents offer an extensive knowledge base that gives you a leg up on the rest.

Agents do a walkthrough of your property to provide you with the best in the business property staging strategy. This explains how your home or property should appear in photographs and during showings to best catch the buyer’s eye!

Agents can also provide local referrals to painters, carpet cleaners and many other resources that can best prepare your home for the market.

Agents also maintain extensive market research to ensure that the listings marketing strategy remain competitive. Adjustments can and should be made if markets fluctuate or listing becomes stale.

Agents handle and manage all communication regarding your listings. Notifying you when legitimate interests arise, following up with those interested parties and keeping you informed at each stage in the process.  Agents educate themselves on the purchasers and their intentions collect the area’s most recent sale information and work on your behalf to negotiate the most favorable terms and price.

Our Specialized Marketing Advantage

When you consider 95% of adults aged 18-34 are most likely to follow a brand via social networking & 94% of home shoppers use the internet to find new listings to consider, it is absolutely vital to have your listing getting the most exposure and being viewed by the right demographic for you, specifically using social media! Social Media has taken a lot of the guesswork out communication, allowing us to target specific individuals. This gives you the advantage at placing your listing in front of those prospecting buyers that would actually be interested in your home! IE: Waterfront Listings do better in front of viewers that have an interest in boating, swimming, fishing, and love of outdoors. With more and more functions like audience targeting rolling out of these social platforms, we have seemingly endless possibilities when featuring a property.

Midge & Co is one of our areas strongest social media brands & our 5-point Innovative Marketing Strategy is the fuel to our fire!

Midge & Co 5-point Innovative Marketing Strategy

  1. Superior Listing Exposure – Expertly developed listing featured on our website, as well as 50+ additional websites. Including Realtor.com, Trulia & Zillow.               
  2. In-House Marketing Specialist – Our staff includes a dedicated in-office marketing professional, specializing in Website/Internet Marketing. Video Creative & Graphics design.
  3. Extensive Social Media Exposure – Individualized & consistently scheduled listing posts on multiple social networks such as Facebook, Instagram, Twitter, Pinterest, YouTube, Google + & Google Business!
  4. Customized Video Marketing – Individual customized listing videos created for featuring on social platforms.
  5. Customized Listing Flyers – Individually customized listing flyers generated to be used in both print and digital advertisements of listings.

To receive our FREE Sellers Guide: CLICK HERE

To schedule a Free Comparative Market Analysis & Home Valuation: CLICK HERE

If you are interested in more information or would like an agent to give you a call, simply email us at [email protected] -or- give us a call!

Houghton Lake Office: 989-202-4343

Grayling Office: 989-745-6722



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